Website analytics

Website analytics

Customers may end up on your website or landing page through numerous paths. It may be search engine results, banner ads, popup ads, and links from social media sites. To understand what’s effective and what’s not, you need to be able to track all this behavior.

Website analytics is the process of analyzing the behavior of visitors to a Web site. For example:
  • how many users visit your website
  • how long they stay
  • how many pages they visit
  • which pages they visit
  • whether they arrive by following a link or not

Why Website Analytics Important?

Your ultimate business goal is to sell your product, after all, not just drive web traffic. The use of Web analytics enables a business to attract more visitors, retain or attract new customers. It also allows you to explore which features of your website are actually driving revenue and which aren’t.

Website analytics provide insights and data that can be used to create a better user experience for website visitors. Understanding customer behavior is also key to optimizing a website for key conversion metrics.

With website analytics, you can also accurately track the effectiveness of your online marketing campaigns to help inform future efforts.


Google Analytics

The most popular web analytics tool is Google Analytics. You can integrate Google Analytics code in your website footer. And you can create an account for free.

By integrating Google Analytics to your website, you can monitor users real-time. You can also identify which pages are getting lower and higher bounce rate. Using Google Analytics and data analytics tool in your website help you to find the content driving more social shares.

Other than Google Analytics, there are other web analytics tools such as:

  • Piwik – an open-source solution similar in functionality to Google
  • Adobe Analytics – highly customizable analytics platform (Adobe bought analytics leader Omniture in 2009)
  • Kissmetrics – can zero in on individual behavior, i.e. cohort analysis, conversion and retention at the segment or individual level
  • Mixpanel – advanced mobile and web analytics that measure actions rather than pageviewsParse.ly – offers detailed real-time analytics, specifically for publishers
  • CrazyEgg – measures which parts of the page are getting the most attention using ‘heat mapping’
  • Clicktale – uses ‘heat mapping,’ keystrokes and mouse movement

Online marketing and mobile marketing are core parts of your marketing strategy. New media channels will continue to evolve and grow in importance. Effective marketing depends on good web analytics. The cost and effort of finding the right one and configuring it to your particular business needs are totally worth it.

To know more about the ways to improve your business on a web platform, contact us today!

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