“Pay-Per-Click” or PPC is a form of internet advertising where a company pays a platform only when the ad is clicked. There are many platforms that offer PPC advertising, the most popular are Google Ads and Facebook Advertising.
Both platforms function almost the same. Based on the audience or keyword you select, you pay X amount for each time your ad is clicked. One way that Facebook PPC differs from Google Ads is that advertisers can have several different types of objectives, like building brand awareness. generating leads, getting people to install your app, getting store visits, etc.
Facebook allows you to create your own PPC ads within the Facebook Ads Manager. These ads can be a standard photo, video ads, or carousel ads.
Facebook has a lot of global audiences. As mentioned, Facebook has 2.37 billion active users monthly. So it means that there is a great chance that your target audiences are hanging out there. There’s a huge opportunity to reach a large group of people that might not have found your business otherwise.
Ability to create highly-targeted audiences. Facebook lets advertisers narrow down an audience by basic targeting options like location, age, and gender and detailed targeting like interests, behaviors, and connections, marketers can target multiple different audiences at different stages in the funnel.
You can also use retargeting campaigns. You can target people who have visited your website to remind people about the value your product or service, and increase the chances they’ll return to your website.
Facebook ads manager has numerous metrics. And those metrics are valuable to help marketers determine what worked in their campaigns, what didn’t, and how to adapt their strategy moving forward.
Facebook ads have been shown to have a conversion rate of 9.21% across all industries. While this metric rises and falls based on your specific industry and targeted audience.
Facebook advertising offers an abundance of opportunity for advertisers of nearly all industries.
If you’re looking for the best platform to reach your customers, then you should consider Facebook. It’s a huge, ready-made market.
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