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Pay Per Click Ads

Pay Per Click Ads

How Do PPC Work?

What is Pay-Per-Click Advertising?

PPC advertising (Pay-Per-Click). It is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. It’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.Search engines like Google and Bing give businesses the opportunity to run an ad that appears at the very top of the results list when people search for a keyword. That’s why many brands view PPC as an SEO shortcut.

What are the Most Popular PPC?

Google Ads (formerly known as Google AdWords) is the single most popular PPC advertising system in the world. It enables businesses to create ads that appear on Google’s search engine and other Google properties.

Bing Ads gives you the option to advertise on Bing, Yahoo and Microsoft.

Facebook, the most popular social network in the world, also offers PPC advertising. Where you can promote your products to consumers based on demographics and interests.

Elements of PPC

  • Campaign – PPC is usually viewed in terms of a hierarchy with the campaign at the top. A PPC campaign consists of a variety of ad groups related to a particular marketing strategy.
  • Ad Group – Improve click-through rate (CTR) and Quality Score by splitting up your ad groups into smaller, more relevant ad groups, which help you create more targeted ad text and landing pages.
  • Keywords – You’ll want to associate your ad group with specific keywords so the ad network knows where to run your advertisements.
  • Ad Text – It’s possible that ad text is the most overlooked component of a PPC campaign. It’s important to ensure that the ad text is related to the keywords.
  • Landing Page – Modify the content and calls-to-action (CTAs) of your landing pages to align with individual search queries in order to boost conversion rates. Don’t send all your traffic to the same page.

Pay-per-click (PPC) might seem like a simple enough concept, but it’s really much more complicated than you might realize.

You’ll have to familiarize yourself with bidding, keywords, landing pages, budgets, ad copy, and much more if you want to run an effective PPC campaign.

If you are managing your own Google PPC campaigns in an effort to save money, we can help. Contact us today!

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