PPC advertising (Pay-Per-Click). It is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. It’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.Search engines like Google and Bing give businesses the opportunity to run an ad that appears at the very top of the results list when people search for a keyword. That’s why many brands view PPC as an SEO shortcut.
Google Ads (formerly known as Google AdWords) is the single most popular PPC advertising system in the world. It enables businesses to create ads that appear on Google’s search engine and other Google properties.
Bing Ads gives you the option to advertise on Bing, Yahoo and Microsoft.
Facebook, the most popular social network in the world, also offers PPC advertising. Where you can promote your products to consumers based on demographics and interests.
Elements of PPC
Pay-per-click (PPC) might seem like a simple enough concept, but it’s really much more complicated than you might realize.
You’ll have to familiarize yourself with bidding, keywords, landing pages, budgets, ad copy, and much more if you want to run an effective PPC campaign.
If you are managing your own Google PPC campaigns in an effort to save money, we can help. Contact us today!