Customers may end up on your website or landing page through numerous paths. It may be search engine results, banner ads, popup ads, and links from social media sites. To understand what’s effective and what’s not, you need to be able to track all this behavior.
Your ultimate business goal is to sell your product, after all, not just drive web traffic. The use of Web analytics enables a business to attract more visitors, retain or attract new customers. It also allows you to explore which features of your website are actually driving revenue and which aren’t.
Website analytics provide insights and data that can be used to create a better user experience for website visitors. Understanding customer behavior is also key to optimizing a website for key conversion metrics.
With website analytics, you can also accurately track the effectiveness of your online marketing campaigns to help inform future efforts.
The most popular web analytics tool is Google Analytics. You can integrate Google Analytics code in your website footer. And you can create an account for free.
By integrating Google Analytics to your website, you can monitor users real-time. You can also identify which pages are getting lower and higher bounce rate. Using Google Analytics and data analytics tool in your website help you to find the content driving more social shares.
Other than Google Analytics, there are other web analytics tools such as:
Online marketing and mobile marketing are core parts of your marketing strategy. New media channels will continue to evolve and grow in importance. Effective marketing depends on good web analytics. The cost and effort of finding the right one and configuring it to your particular business needs are totally worth it.