Ubersuggest is Wrong!
I said it. Ubersuggest is wrong!
Neil Patel did a great job designing Ubersuggest; and it is an interesting SEO tool for the purpose of collecting data.
However; Ubersuggest’s level of precision is limited, for the following reasons:
- Ubersuggest Doesn’t measure data in Real-Time
- Ubersuggest doesn’t rely on a 100% complete data-set for previous months (my understanding is that complete information is only available to google)
- Ubersuggest is a work-in-progress according to Neil Patel
- The same goes for any tool that gives you information regarding the number of keywords that any website is ranking for; (unless you manually enter the keywords)
Please stop using ubersuggest as a one-stop-shop for all of your SEO requirements, because you are missing the big picture.
Let’s take a look at the Ubersuggest analysis for SEOCOW.com:
:
According to Google Search Console, SEOCOW.com has ranked for 1,000 “Search Queries” within the last 3 months. However; Google Search console is limited to 1,000 “Search Queries.” Here is a
ubersuggest is wrong
What’s the difference between a “Search Query” and a keyword?
The answer is: “Not Much.” A keyword is a buzz-term that describes the number of phrases which your website would show for on google search. A search query is the search term which the end user types into google search. Its almost “The Exact Same Thing.”
SEMRUSH Allows you to manually identify a larger and more specific set of keywords:
As you can see here, SEMRush identifies 977 keywords which SEOCOW.com is currently ranking for. I have supplied this list of keywords based on a quick analysis. Surely, there are probably a few keywords which I haven’t identified, so perhaps the overall number is closer to 1,000 or even over 1,000 keywords.
The verdict:
Ubersuggest is a great tool for collecting information of competitors, as long as the competitors have some ranking history.
However; when it comes to keyword research for Professional Grade and Enterprise Level SEO Services (or any business who would like to see maximum results)- you need to rely on a keyword research tool that allows for manual submission of a large number of user identified keywords. Most advanced tools such as SEMrush and AHREFS will allow you to submit a keyword list (usually several hundred or more keywords). Most of these keywords should be accumulated using google search console, google analytics as competitor research.
Neil Patel has announced a newer version of Ubersuggest, with more features which should be coming out in the near future:
” I look forward to providing a more in-depth analysis of the new version as well- https://neilpatel.com/blog/ubersuggest-2-0/ “
